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Decoding WOM
Today’s lesson will talk about how word of mouth messages are delivered and how you can influence those messages. There are essentially 3 methods of word of mouth: Expert to Expert Expert to Peer Peer to Peer When experts are talking about your products or service you will usually receive an amazing rush of sales […]
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WOM Meets Customers Head-On
Today we’ll cover the idea of shortening your customers’ decision-making process with positive word of mouth. There are essentially 5 stages in the decision-making process. They are: Give the product a chance and transitions from a “no” to a “maybe”. Check out the options and investigate the different products available. Observe the product to check […]
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Harness the Power of WOM
Today we’re going to talk about how to harness the power of word of mouth. Including the six-step process to success and the 30+ (that’s right, I said 30) ways to harness the power of WOM. So, let’s get started! There are six steps to harnessing word of mouth: Understand your customers’ values and priorities; […]
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Multiply on Your Maximizing Resources – Part 1
The next series of posts will cover how to take maximizing resources and multiply them for even bigger results. In this first of the four part series we’ll cover: Call in the Troops Bring ‘Em Out of the Woodwork Black Sheep Clients Call in the Troops Finding and securing new clients can be exhausting and […]
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Word of Mouth – Part 3
Last time we talked about the second part of word of mouth tactics which help you put together a system to help shorten the purchasing decision time of your customers which can increase your profits immensely. Today we’re going to talk about the nine levels of word of mouth which gives you a tool to […]
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